During my time as Interaction Media Designer for The Football Pools I have been creating many web banners related to their services and offers.

On the particular occasion of Saint Patrick's day I was asked by the marketing team at The Football Pools to design a catchy banner for the Lotto product called Lucky Clover but with some restrictions: no cliches such as leprechauns.

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I started by gathering inspiration online, and then I created an idea based on Saint Patrick’s day being associated with the colour green and on the word “clover” present on the product’s name.

The campaign was successful and we decided to keep the illustration also for future BAU banners.