Thermaright 2D Ad Animation

I collaborated with Digital Sprint Agency to create a 2D animation for the client "Thermaright".

Project Overview

Create a 2D Animation video for promoting Thermaright services across social media.

The goal is to boost engagement and costumer acquisition.

Guidelines:

Animate already illustrated characters.
Follow brand guidelines such as brand colours and fonts.
Create a script that has an introduction, solution and CTA at the end.
Create storyboard.
Polished animation.

Script

In order to create the script I started by conducting an extensive research about the company, taking notes along the way.

Process

After the script was approved by the client I went ahead in creating a storyboard.

Final Product

During the animation in After Effects I tried to achieve smooth transitions between scenes so that I could transmit a sense of connection between elements.

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