BRAND DESIGN FOR "SWEET CREATIONS" BAKERY BUSINESS
The "Sweet Creations" logo was designed to evoke a playful and appetising feel for a dessert-focused brand.
The client gave me creativity freedom expect for the choice of colours that they must have been shades of fucsia and pink.
I begin by researching their market, target audience, and competition.
The logo design involves careful consideration of typography, color schemes, and symbolic elements to reflect the brand’s unique identity.
The bold, rounded typography emphasises warmth and approachability, while the pink colour palette reinforces the sweet, indulgent nature of the brand.
The cake logo mark adds a whimsical, illustrative touch, highlighting the bakery’s focus on desserts.
This design strikes a balance between fun and professional, creating a memorable visual identity that resonates with customers.
The lower "creations" text in a softer pink provides contrast while maintaining a cohesive color palette, ensuring legibility and balance. The curved, friendly font creates an inviting vibe, appealing to a broad audience.
The overall design is playful but polished, striking the right balance between a fun, approachable tone and a professional, memorable brand identity.
I navigated this design challenge by refining concepts and iterating on feedback, ensuring the final design is both visually compelling and versatile across platforms.