BRAND DESIGN FOR "SWEET CREATIONS" BAKERY BUSINESS
Project Overview
"Uncinetto e Fantasia" is a brand dedicated to handmade crochet and artistic creations, crafted with passion and love. The brand seeks a warm, inviting, and creative identity that reflects the personal and artistic touch behind every piece. The logo should communicate craftsmanship, joy, and a sense of handmade elegance.
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Create a logo that visually represents the essence of crochet and handmade artistry.
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Incorporate a warm, artistic, and inviting aesthetic.
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Ensure the design is adaptable for branding across various mediums (social media, packaging, business cards, etc.).
Objectives
Target audience
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Craft enthusiasts and lovers of handmade crochet items.
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Customers looking for unique, handcrafted gifts and accessories.
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Individuals who appreciate artisanal work and creativity.
I started by gathering information about the brand’s mission, values, and target audience. Since "Uncinetto e Fantasia" is a handmade crochet business, the logo needs to reflect warmth, creativity, and craftsmanship.
I collected references from handmade crafts, typography styles, and relevant design elements.
I then I brainstormed Ideas: Sketch rough ideas that incorporate crochet-related elements (e.g., hooks, yarn, handmade motifs).
I Defined the Visual Identity: Choose a style—should it be minimalist, vintage, or playful? The goal is to maintain a handcrafted, personal aesthetic.
After that I created hand-drawn concepts in Procreate to explore different logo compositions before moving to Adobe Illustrator.
I presented the initial design variations to the client in order to gather feedback.
I then continue refining until the chosen logo concept until fully represents the brand’s vision.
Finally I created some mock-ups.
